Wesleyan
Careers site content strategy
Designing and developing the content strategy for the Careers site of a UK-wide mutual fund and financial advisor to help attract and recruit its next generation of talent.
Attracting new talent
Wesleyan is 150-year old UK-wide mutual fund organization based in Birmingham, UK.
The company was working with digital agency Dare as part of a two-year digital transformation project. I joined Dare to help the team deliver a Careers micro-site in just six weeks.
The role involved intensive multi-day workshops with various Wesleyan directors and managers to capture what the business wanted to say to prospective employees.
I outlined a structure for the site then wrote and wire-framed the content before working with designers and stakeholders to refine and enhance the copy based on their feedback.
The Wesleyan Careers site was successfully launched in January 2018.
